The effort to update our Candyshell Grip with the Presidio Grip was a success. In doing so, I became the category lead for all Apple products . As the new design lead, I wanted to continue telling our brand’s protection story, so I worked with the engineering team to create the patented, dual-side Impactium™ drop protection wall. Additionally, I also designed the partially clear case that elegantly encapsulates and showcase the rugged nature of the the Impactium™ wall, while keeping true to our understated design ethos.